Mahshid Ghazanfari
Marketing Data Analyst
Data-driven Marketing Analyst turning insights into high-impact growth. I bridge Marketing, Product, and Business to optimize performance through analytics, experimentation, and automation. Critical thinker, problem-solver, and self-learner with a track record of reducing CAC by 30%, increasing conversions 2x, and managing $1M+ quarterly budgets.
سوابق کاری
Marketing Data Analyst
Tapsi (IPO online taxi)
Tehran, Iran
Mar 2023 – Present
- ▸Reduced new user acquisition cost (CAC) by 30% through data-driven optimization of digital marketing strategies, improving overall marketing efficiency and budget effectiveness.
- ▸Achieved a 2x increase in FirstRide conversion rates by forecasting and monitoring KPIs (CR, CAC, ROI, CLV), designing customer segmentation models, and using various digital marketing channels in summer 2023.
- ▸Automated campaign analysis processes, saving 6 hours/week, and enhancing marketing operations precision using SQL and Python aligning with Clean Code principles.
- ▸Developed 4 complex enterprise-level performance reports with Tableau dashboards integrating multiple marketing, sales, advertising, performance, and business metrics.
- ▸Managed marketing budgets of $1M quarterly, and provided regular reports aligning business objectives with marketing strategies and targets.
- ▸Collaborated with cross-functional teams to define and prioritize growth strategies, resulting in a 10% increase in the customer base through multiple experiment designs.
SQLPythonTableauGoogle AnalyticsFirebaseGTMBigQueryJiraGit
Performance Marketing Analyst Lead
Bit24 Exchange (Cryptocurrency investment and trading platform)
Tehran, Iran
Dec 2022 – Mar 2023
- ▸Built website traffic measurement plan in 1 month.
- ▸Executed historical data analysis and RFM modeling for customer segmentation.
- ▸Incorporated customer feedback loops, resulting in customer-centric product enhancements and a 10% increase in customer satisfaction.
SQLPythonGoogle AnalyticsTableauLookerSimilarWeb
Senior Performance Marketing Analyst
Khanesarmaye (Financial Market Strategy and coaching Institute)
Tehran, Iran
Oct 2021 – Dec 2022
- ▸Organized 64 webinars with 436,000 users, identified bottlenecks, and implemented process improvements that led to scale operations effectively.
- ▸Increased ROI by 100% through targeted acquisition and retention strategies, supported by rigorous monitoring and reporting of campaign performance.
- ▸3X increase in total sales by providing market research, competitor analysis, and A/B tests for a successful product launch with a Go-To-Market strategy.
- ▸Effectively communicated campaign insights to cross-functional teams, ensuring alignment and leading to a 23% improvement in project execution timelines.
SQLPythonTableauGoogle AnalyticsGoogle AdsSalesforceWebEngageMetabase
Digital Marketing Specialist
Myindustry Consulting Group (Digital Marketing Agency)
Tehran, Iran
Nov 2019 – Oct 2021
- ▸Conducted in-depth market research that resulted in developing new marketing strategies, increasing overall marketing performance by 25%.
- ▸Managed the execution of 33 campaigns, optimizing KPIs and improving performance through continuous data analysis leveraging different marketing channels.
- ▸Coordinated across 12 teams to meet tight deadlines while fostering innovation and stakeholder communication.
SQLPythonTableauGoogle AnalyticsGoogle AdsHTMLCSSJavaScript
Market Research and Digital Marketing Specialist
Irexportex (Importers and exporters knowledge Portal)
Tehran, Iran
May 2020 – Mar 2021
- ▸Introduced 2 new product report categories and identified 16 key opportunities for importers and exporters by conducting comprehensive market research including social listening.
- ▸Enhanced Google search rankings to #1 by implementing SEO strategies using SEMrush and Ahrefs.
SQLGoogle AnalyticsSEMrushAhrefsSimilarWeb
تحصیلات
BSc. of Polymer Engineering
Amirkabir University of Technology
Tehran, Iran
2014 – 2018
مهارتها
Programming & Databases
SQLPythonPySparkBigQueryHTMLCSSJavaScriptAMPScriptGitDbt
Analytics & Visualization
TableauMetabaseLookerGoogle AnalyticsFirebaseGoogle Tag Manager
Marketing & Advertising
Google AdsSimilarWebSalesforceWebEngageA/B TestingAutomationCRO
Methodologies
RegressionClusteringData PipelinesAgileCustomer Segmentation
گواهینامهها
- Marketing Analysis
· 2021
- Digital Marketing
· 2019
زبانها
- PersianNative
- EnglishProfessional